What is affiliate marketing in the papercrafting world?
The offers I received went like this. I link to a product at a specific vendor site, and if you click on my link, and then make a purchase of that product within the terms of the affiliate agreement, I get a percentage of the sale. The terms include things like how long it took you to purchase the product. For example, if I link to a stamp set on August 1st, I could get a commission if you purchase it from that vendor within 10, 20, 30, 45 days, etc. You pay the same amount to the vendor regardless of whether you purchase through an affiliate link.
Can you make money participating in affiliate marketing?
I think so. I base this on a conversation with one crafter who told me she is making a serious amount of money through affiliate marketing. I didn't have the nerve to ask what "serious" meant! Plus, a lot of bloggers are doing it, and it does take a bit of time, so they must be doing it for a reason.
Yes!!! This is an awesome development for crafty bloggers. Companies pay bloggers directly in a variety of ways -- cash, product, discounts, or some combination. Affiliate marketing is yet another way companies can reward bloggers for their hard work.
I think of affiliate marketing as profit sharing by the vendor. It rewards bloggers for their hard work and their talent. And it provides vendors a way to bring more customers to their shop. I like that too. It's a win win.
It has taken me a few months to sort this out. Here's how it would work if I did I affiliate marketing:
- endless internal debates on which products to use and to link
- internal pressure to post more
- paralysis over whether my stuff is "good enough"
- constant checking to see if I was making any money
- worry if lack of money meant my work was horrible
- spending more to get more clicks
- not keeping good tax records (see Stamping Destroyed My Life!!!)
I think you see where my mind is....
So good luck to crafty bloggers. You work hard and I'm delighted if you are earning some money along the way. And thank you to crafty vendors for this development. You also work hard.
Now, back to crafting!